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Federal goes viral with YouTube video

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Federal Corp. will celebrate its 60th anniversary in 2014. However, the company is not waiting two years to develop a more effective marketing platform.

The Taiwan-based company is working hard to increase its online presence. It already has released its new corporate video on its YouTube channel.

Federal's marketing team shot a video:

* heavy on the company's motorsports involvement and

* featuring the Jiou-Tian Folk Drums and Arts Troupe.

The street-racing action film showcases trio racecar running on Federal’s flagship ultra-high performance tires. The tire-smoking scene demonstrates key tire benefits such as grip, acceleration and toughness.

"With the growth of digital technology; the emergence and popularity of YouTube and other similar portals, video promotion has become a necessary component of any successful marketing plan," says Federal.

To see the corporate video and behind-the-scenes footage, both shot in Kaohsiung, Taiwan, visit YouTube or copy and past these urls into your browser:

* corporate video/tire-shredding action:

http://www.youtube.com/watch?v=FY0FbMQ8dUw.

* behind-the-scenes footage:

http://www.youtube.com/watch?v=dFEa9HrUKkM&feature=related.

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