Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Consumer Tires Retail Suppliers

Federal goes viral with YouTube video

Order Reprints

Federal Corp. will celebrate its 60th anniversary in 2014. However, the company is not waiting two years to develop a more effective marketing platform.

The Taiwan-based company is working hard to increase its online presence. It already has released its new corporate video on its YouTube channel.

Federal's marketing team shot a video:

* heavy on the company's motorsports involvement and

* featuring the Jiou-Tian Folk Drums and Arts Troupe.

The street-racing action film showcases trio racecar running on Federal’s flagship ultra-high performance tires. The tire-smoking scene demonstrates key tire benefits such as grip, acceleration and toughness.

"With the growth of digital technology; the emergence and popularity of YouTube and other similar portals, video promotion has become a necessary component of any successful marketing plan," says Federal.

To see the corporate video and behind-the-scenes footage, both shot in Kaohsiung, Taiwan, visit YouTube or copy and past these urls into your browser:

* corporate video/tire-shredding action:

http://www.youtube.com/watch?v=FY0FbMQ8dUw.

* behind-the-scenes footage:

http://www.youtube.com/watch?v=dFEa9HrUKkM&feature=related.

Related Articles

Goodyear ‘Control Freak’ video going viral

Baby rides on Kumho tires in YouTube video

Mitchell 1 launches ProDemand YouTube video

You must login or register in order to post a comment.