Federal goes viral with YouTube video
Federal Corp. will celebrate its 60th anniversary in 2014. However, the company is not waiting two years to develop a more effective marketing platform.
The Taiwan-based company is working hard to increase its online presence. It already has released its new corporate video on its YouTube channel.
Federal's marketing team shot a video:
* heavy on the company's motorsports involvement and
* featuring the Jiou-Tian Folk Drums and Arts Troupe.
The street-racing action film showcases trio racecar running on Federal’s flagship ultra-high performance tires. The tire-smoking scene demonstrates key tire benefits such as grip, acceleration and toughness.
"With the growth of digital technology; the emergence and popularity of YouTube and other similar portals, video promotion has become a necessary component of any successful marketing plan," says Federal.
To see the corporate video and behind-the-scenes footage, both shot in Kaohsiung, Taiwan, visit YouTube or copy and past these urls into your browser:
* corporate video/tire-shredding action:
* behind-the-scenes footage: