Current Issue

PREMIUM CONTENT FOR SUBSCRIBERS ONLY

Consumer Tires Retail Suppliers Wholesale Distribution

Which tire brand is the 15th most popular?

Order Reprints
Which tire brand is the 15th most popular?

Of all the replacement consumer tire brands sold in the United States -- more than 150 at last count -- which is the 15th most popular?

The answer, for one, would be Nexen. The Nexen brand tied with Kelly for the 15th largest based on units shipped.

According to the 2012 Modern Tire Dealer Facts Issue, Nexen represented 2% of the consumer replacement market in 2011, or close to 4.5 million units (click here to see who is number one). Of that amount:

* nearly 1.3 million were high performance tires;

* more than 1.3 million were ultra-high performance tires.

The Nexen brand ended the year with 4% and 4.5% of the high and ultra-high peformance tire markets, respectively.

ln South Korea, the overall replacement numbers are vastly differently. At the first Nexen Tire Corp. Press Tour, which began at the company's new plant in Changnyeong, Korea, Nexen officials said the brand's home market share was 23%, up from 18% in 2004 and 8% in 1999.

In 2012, they estimate their market share will grow to 28%, which will put them ahead of Kumho (27%) and behind Hankook (38%). Imported brands account for the rest of the total replacement market.

Recommended Products

July 2020

August 2020

Related Articles

Which tire company is liked the most on Facebook?

Here are THE most popular tire sizes

And the most popular tire sizes in 2008 were...

Upcoming Events

18 May

The Tire Cologne 2021
Koelnmesse

17 Feb

Tire Industry Association's OTR Tire Conference
Tucson, AZ

16 Aug

18th Annual China International Tire Expo (CITEXPO) -- rescheduled
Shanghai

You must login or register in order to post a comment.