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Coker Group chooses JMPR for PR duties

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The Coker Group has appointed JMPR Public Relations as its agency of record .

JMPR will be responsible for the promotion of The Coker Group and its subsidiaries including the launch of new products and creating brand awareness within the collector car and aftermarket restoration industries and other key audiences.

JMPR will assist with the company’s representation and brand development by directing and coordinating media outreach at collector car events and consumer trade shows across the country.

“The Coker Group has some of the most respected brands in the collector car hobby,” says JMPR president and automotive enthusiast Joseph Molina. “So much of our hobby literally rolls because of them!”

The Coker Group, based in Chattanooga, Tenn., is best known for The Coker Tire Co., distributor of antique and classic tires for automobiles, trucks and motorcycles. It also encompasses Honest Charley, The Great Race, Phoenix Race Tires, Specialty Wheel, Roadster Wire Wheels, Pro-Trac Tire Co., Coker Cycle Co., Universal Vintage Tire Co., Chestnut Properties LLC, Wheel Vintiques, M & H Drag Tires, DragRaceTires.com, and Coker Collectibles.

For more information on The Coker Group and its affiliates, visit www.cokertire.com.

JMPR is a transportation and consumer lifestyle public relations agency based in Los Angeles, Calif., with affiliate offices throughout North America. Clients include Bentley Motors, Bugatti Automobiles and Pep Boys.

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