To Zamalloa, 'X' is the Scarlet letter

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Dana Zamalloa, former manager of public relations and communications for Continental Tire the Americas LLC, has started her own company. And it's open for business!

Scarlet X Marketing is a marketing, PR and management firm based in Southern California. Her clients include West Coast Customs, a high-end modification shop known for hosting it own television program, "Inside West Coast Customs," on the Velocity network (the second season began on April 15, 2012).

"It's time for me to make the 'American Dream' happen for myself," says Zamalloa. "I have the skills, the drive and the contacts.

"I have received a lot of support from the industry, and several corporations would like to be a client of Scarlet X Marketing. I wish Continental/General Tire all the best and thank them for the opportunity to grow in my career."

For those of you used to seeing Zamalloa at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev., every year, don't worry. She plans to keep that tradition intact.

She can be reached at And check out her Facebook page!

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