Yokohama targets Mexico with website
Yokohama Tire Corp. has launched a new Spanish-language website that contains information on Yokohama products for consumers in Mexico, as well as for commercial truck operators and fleets.
“The website is designed to meet the needs of our growing customer base in Mexico,” says John Cooney, Yokohama’s director of export. “It has been customized with many of the features found on our English-language website in the U.S., including an interactive dealer locator, interactive product 'hot spots' and downloadable bulletins in Spanish.
"These materials highlight the features and benefits of Yokohama’s tires ranging from our high performance passenger car tires to fuel-efficient commercial truck tires.”
The new site (see photo) was developed by Yokohama’s interactive media partner, United Future, which provides interactive communications and user-experience design and application development for its clients.
For more information on Yokohama’s extensive product line, visit www.yokohamatire.com.