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New Dunlop tire website is more user-friendly

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Goodyear Tire & Rubber Co. has launched the redesigned Dunlop tire website, DunlopTires.com. It is designed to connect consumers with their local Dunlop retailers.

“As more and more consumers are researching tire purchases online, it’s important that Dunlop presents its product information in a way that’s easy to navigate and understand.” says Jonathan Lee, Dunlop brand general manager. “The new DunlopTires.com accomplishes that goal, and represents an investment in building the strength of the Dunlop brand in North America.”

The website also features a Tire Buying Guide and Retailer Locator, as well as information on tire care, promotions, warranties and the Dunlop brand.Consumers can compare tires by their features and benefits, product category and the Manufacturers Suggested Retail Pricing.

The visual design of the website was inspired by Dunlop’s more than 120-year history, which began with John Boyd Dunlop’s invention of the first pneumatic tire in 1888.

“The look of the site pays homage to Dunlop’s European heritage and the brand’s legacy in endurance racing,” says Lee. “It’s a design that reflects the style, personality and performance of the Dunlop brand.”

Dunlop is an original equipment brand on vehicles such as Alfa Romeo, AMG, Audi, Bentley, BMW, Jaguar, Lexus, Mercedes-Benz and Porsche. For more information on Dunlop, visit www.dunloptires.com.

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