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#ChampionChat Online discussion with Kevin Harvick is Wednesday night

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Racing fans and other consumers can chat online with NASCAR Sprint Cup driver Kevin Harvick this Wednesday night at 7 p.m. ET through Federal-Mogul’s #ChampionChat social media campaign on Twitter and TweetChat.com.

Harvick – driver of the No. 29 Budweiser Chevrolet and spokesperson for the Champion brand of spark plugs, filters, wipers and performance chemical additives – answers questions live for 30 minutes in each monthly #ChampionChat session. To ask a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers also will appear on the Champion brand’s @ChampionParts Twitter feed.

In addition to text responses, Harvick will record video answers to #ChampionChat questions received through the VYou.com conversational video site.

“Our first chat session was very successful, with Kevin fielding questions from nearly 100 fans,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “We expect this program and our other grassroots marketing activities to help introduce Kevin and the Champion brand to millions of performance enthusiasts worldwide.”

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