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Korea and Japan honor Hankook's enfren eco

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Hankook Tire Co.'s enfren eco has received the highest rating certified by the Korea Energy Management Corporation (KEMCO) for Energy Efficiency Grade for Tires (based on its rolling resistance). The company says this is a first-ever achievement for any tire in Korea.

The eco-friendly, all-season performance tire was officially launched in the United States last November during the 2011 SEMA (Specialty Equipment Market Association) Show. It was designed specifically for fuel efficient and hybrid vehicles and features a high silica rubber tread compound that lowers rolling resistance, increases wet and dry handling and helps to improve fuel economy.

“Our latest advancement, the enfren eco, further demonstrates our commitment to investing in R&D to develop quality, fuel-efficient tires based on our leading technology,” says Soo Il Lee, president of the parent company's subsidiary, Hankook Tire America Corp.

“The enfren eco has clearly exceeded rigorous energy efficiency testing and measurement standards in developed markets around the world."

The Hankook enfren eco also received the highest mark, AAA (by rolling resistance) possible under Japan's labeling system measuring the fuel efficiency of tires.

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