USTMA and its members believe that when consumers "Know Your Roll" they're better educated about tire care, safety and maintenance. The campaign runs from Aug. 31 to Sept. 6.
Even though the week was originally scheduled before Memorial Day, and then postponed due to the pandemic, USTMA says it's important to spread the message now as mobility increases across much of the country.
“As we continue to navigate a new world impacted by the COVID-19 pandemic, tire manufacturers continue to create the smartest and most sustainable technologies that put the safest tires on the road,” said Anne Forristall Luke, CEO and president of USTMA. “National Tire Safety week is an initiative that educates drivers about the critical role they play in maintaining tire safety and ensures they have the information they need to successfully prioritize safety on the road.”
USTMA says its member companies are safety leaders given the innovation and investment of billions of dollars and countless hours of engineering to create safe, sustainable tires.
