Consumer Tires Retail

Point S Enters a New Market: India

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The Point S independent dealer network is expanding into India through agreements with three regional partners.

The partners and the states they cover are:

  • Deviate Enterprises for the nation capital territory of Delhi and Punjab;
  • GIAAN International for Maharashtra and Goa; and
  • Tyrekada for Kerala.

In 2017 more than 25 stores will be converted to the Point S CI and concept, and at mid-year the network should cover the five states with over 100 points of sales.

With a replacement market of approximately 17 million passenger car tires and a significant truck market, Point S says it sees a lot of potential in the country. Point S is also in the process of opening a national representative office, called Point S India, to coordinate and support the development of its network in cooperation with its local partners.

The Indian market faces major changes and Point S wants to take this opportunity to implement its concept and become at term a major retail player in the country, according to Point S International CEO Fabien Bouquet.

“The car equipment ratio in India is one of the lowest in the world (20 cars for 1,000 inhabitants) but is constantly growing, which means opportunities for a tire and car maintenance network. As an example the tire market will grow by 10% each year in the five coming years. Thanks to our international strength and the know-how of our local partners we are strongly convinced that Point S will gain position as a key actor in the Indian automotive industry.”

In May 2015, Portand, Ore.-based Tire Factory Inc. announced its members would join Point S and rebrand their stores. For details read: "Tire Factory Dealers Get to the Point: Conversion to Point S Dominates Annual Meeting."

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