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ATEQ Hires TPMS Sales Manager for Europe

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ATEQ Matthias Froehlich

Matthias Froehlich will lead TPMS sales in Europe for ATEQ.

ATEQ TPMS Tools LC has hired Matthias Froehlich to manage European TPMS sales.

Froehlich will be responsible for managing sales and accounts, maintaining the European market, training customers on ATEQ tools and attending trade shows.

“Matthias joins ATEQ with over seven years of experience in the automotive aftermarket industry, specifically in TPMS," says Eri Muca, Global Aftermarket TPMS Manager. "Knowing him in the industry, I have seen his passion for TPMS and his determination to grow TPMS business. He will be an excellent addition to our growing TPMS team in Europe.”

Froehlich has worked in TPMS for seven years, including time as a product manager.

“I am looking forward to joining the ATEQ salesteam in Europe and help grow the TPMS market there,”stated Froehlich. “I have always enjoyed taking on new challenges and I am especially excited about this one.”


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