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ATD Hosts ATDWheels Virtual Open House

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American Tire Distributors Inc. (ATD) hosted its first, fully interactive ATDWheels Virtual Open House last week. The event gave more than 3,000 customers an in-depth look at the ATDWheels portfolio, including new wheel styles and digital wheel-selling tools.

ATD President and CEO Stuart Schuette also spoke during the event, which he called "the beginning of something very special. It's innovative and shows how we want to be on the cutting edge of technology, new tools and new ways of thinking in our industry, so we can bring that to our customers and help drive their success."

The event provided an in-depth look at the company's newly enhanced ATDWheels Vehicle Visualizer tool that gives customers "a new and interactive way to choose and sell wheels that meet any specification or preference," according to ATD officials. "As part of its deep commitment to customers, ATDWheels offered sales training support for wheels and gave customers the ability to speak one-on-one with experts for continued support."

Attendees had the opportunity to win several giveaways, including a 2021 Jeep Wrangler.

The ATDWheels Virtual Open House is available on demand through Nov. 22. Customers can learn more and register at

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