Nokian Tyres Inc. and POWDR, a company that operates resorts around the country, will be planting 50,000 trees following a promotion earlier this year.
The trees are a result of a Buy a Pass, Plant a Tree promotion that began in August for every season pass sold during the promotional period at a POWDR resort.
Nokian is the official tire partner at Copper Mountain, Killington, Mt. Bachelor, Snowbird and Eldora resorts. Working with the organization One Tree Planted, the company will focus its planting efforts in 2021 in the four states that are home to those resorts — Vermont, Colorado, Oregon and Utah.
The 50,000 trees planted are expected to absorb nearly 50,000 tons of carbon dioxide during their lifetime, countering the emissions of around 9,800 passenger vehicles driven for one year.
“Nokian Tyres’ commitment to safety and sustainability is longstanding,” said Hans Dyhrman, Nokian's marketing director. “Just last month, our production facility in Dayton, Tennessee earned LEED v4 Silver certification for green building leadership, and we were the first tire company to remove harmful high-aromatic oils from our tire compounds. Planting 50,000 trees on behalf of POWDR pass holders continues to honor our goal to protect the plant through our products, production processes and partnerships.”
The planting of 50,000 trees represents POWDR's largest transportation initiative of the year.
“We couldn’t be more thrilled by Nokian Tyres’ support of our Play Forever efforts,” said Laura Schaffer, director of corporate responsibility at POWDR. “Planting trees is one of the best nature-based solutions to restoring forests, sequestering carbon and mitigating the effects of climate change.”
