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Alliance Will Increase Tire Prices in 2021

Order Reprints

On. Jan. 1, 2021, Alliance Tire Americas Inc. (ATA) will increase prices of all products in its Alliance, Galaxy and Primex brands.

The price hike affects both warehouse and factory direct orders. Alliance says the price changes are reflective of increased raw material and transportation costs.

"ATA is committed to providing superior quality products at a competitive price," says  Brian Sheehey, the vice president of marketing for Alliance. "We thank our dealers and distributors for their continued support and partnership towards our mutual growth and success."


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