Industry News Suppliers

Nokian Campaign Seeks Out Road Trippers

Order Reprints
Nokian road trip promotion

Nokian is inviting consumers to share their road trip dreams of 2021 as part of a new campaign.

Nokian Tyres Inc. is inviting drivers to turn their eyes to the road ahead and dream of the road trips they hope to take in 2021. Consumers who submit their plans online will be entered into a chance to win free tires and other prizes.

The tiremaker launched a website,, where drivers can submit their road trip plans. The trips will be collected on a user-generated map, and visitors to the website can click on any journey to learn more about key stops.

The website also features road trip tire safety tips, a dealer locator and information about Nokian's products. Nokian has also built a list of road trips in every U.S. state and many Canadian provinces, along with a detailed blog post about each trip.

“We all hope 2021 will provide a smoother journey than the one we experienced this year,” said Hans Dyhrman, director of marketing for Nokian. “We’re giving drivers a chance to tell us where their journeys may take them in the new year, as part of a campaign to raise awareness that our high-quality tires can help get them get to their destinations safely.”

Consumers who submit their name, email address and road trip on the website between Dec. 14 and Jan. 8 will be entered to win prizes. Winners will be randomly selected and informed at a later date.

You must login or register in order to post a comment.