Ceat Names Michelin Vet as President

Jan. 8, 2021

Donald “Ryan” Loethen has been named president of Ceat Specialty Tires Inc., and will lead sales efforts across North and Central America.

Loethen comes to Ceat after more than two decades at Michelin North America Inc., where he served as agricultural business manager, key account manager and sales process training manager for Michelin's agriculture business.

“Ryan brings with him 22 years of rich experience in business development, key account management, supply chain management, marketing and training,” said Vijay Gambhire, chief executive of Ceat Specialty. “With his extensive knowledge and deep experience in the farm sector, he will play a key role in building on the momentum Ceat has established in the North American Ag industry over the past three years.”

Loethen said, “I am very excited about joining the Ceat team. Ceat is an amazing company with amazing people. Ceat is the only tire company outside of Japan to win the Deming Prize. This speaks volumes of the quality of the people, the manufacturing process, and the product. Ceat has a technologically magnificent product that is poised to make a massive impact on the North American market. Further, Ceat has the team that can and will make it happen.”

He will be based out of Jefferson City, Mo.