K&M Tire Inc. is providing members of its Mr. Tire/Big 3 Tire program group with enhanced - and additional - tools to help drive more traffic to their locations and simplify the sales process, both at the counter and in the back office.
Dave Miller, K&M Tire's director of marketing, told attendees of the company's all-virtual 2021 Dealer Conference that Mr. Tire/Big 3 has expanded various volume bonus programs in a variety of product segments. (K&M Tire paid out more than $550,000 in volume bonuses during 2020, he noted.)
Warranties were a hot topic. According to Miller, the Mr. Tire/Big 3 Tire program “offers warranty solutions (in) most tiers of the industry. The program has options that ensure your customers are the most important persons in your business.”
During his presentation, Miller unveiled an “ala carte” warranty option that dealers can offer.
Consumers who experience a flat tire within a 25-mile radius of the Mr. Tire/Big 3 Tire dealership where they bought the product can seek repair or replacement at that location, he explained.
Dealers outside of that radius can dial a special hotline that will connect them with the nearest Mr. Tire/Big 3 Tire program group member.
“We want customers leaving your store knowing they have a friend in the tire business and the means to turn to a Mr. Tire location,” regardless of where they are.
“We understand that having a flat tire can be a very traumatic experience for the consumer, so we make it as simple as possible to help a customer return to a Mr. Tire/Big 3 dealer.”
Miller said K&M Tire also is offering a service warranty that provides 12 months of coverage on a dozen major vehicle systems. There are no “bill-backs to the original dealer. You receive the same peace of mind that the customer does.”
Miller noted K&M Tire's partnerships with website and software providers that provide dealerships with “turnkey” solutions and programs.
“We’ve accepted the urgency of accountability and the necessity of change with our website programs."
There are numerous considerations when building an effective website, he added. "‘Do I need an e-commerce solution? Do I need a bunch of videos on my site? How much of my time will it take to manage this?’
“We’ve partnered with companies that offer options for creating a great online experience for your customers. We even have our own in-house team that can help you build a custom website for your business.
“The whole Mr. Tire/Big 3 Tire program is all about marketing,” said Miller. “Through the program, it’s our job to offer dealers a custom marketing package that helps put an exclamation point on your vision for your company. We’re here to help guide you to the right options.”
K&M Tire's annual conference, "Keep On Rollin'," wraps up on Jan. 21.
