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VIP Opens 20th Store in New Hampshire

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VIP Inc. has renovated and opened a new VIP Tires & Service store in Keene, N.H., its 20th location in the state.

“This was a unique store opening for us that required a lot of planning and preparation to get renovations of the existing facility underway,” said CEO and President Tim Winkeler. “We love the idea of renovating buildings that are no longer used, so with the official remodeling starting in Spring 2020, we’re thrilled to now open this new store to kick off 2021. Keene has been a target market for us for a long time, and with our other stores just far enough away to be challenging for customers in this neck of the woods to get to, we’re excited to provide our unique tires and service offerings to Keene residents.”

VIP started renovating the former heavy duty truck repair facility in May 2020. The 9,000 square-foot location now has nine service bays and room to store 2,000 tires. The company will offer its standard full menu of automotive service repairs, as well as an open concept customer waiting area.

Nick Ehlen is managing the Keene store, the company's 63rd location in New England. It's located at 526 Main Street.

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