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Goodyear-Cooper Deal: Brands Well-Represented Among MTD 100 Dealerships

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Approximately 68 dealerships listed on the 2020 MTD 100 carry Goodyear brand tires, while 54 dealerships on the 2020 MTD 100 carry Cooper brand tires.

 

Commenting on Goodyear Tire & Rubber Co.’s pending acquisition of Cooper Tire & Rubber Co., Brad Hughes, Cooper's president and CEO, said that “when you look at the whole of it, in most cases, it’s going to offer more opportunities than risk." What’s the Goodyear brand’s current representation among the largest independent tire dealerships in the U.S.? And how many U.S.-based dealerships carry Cooper brand tires?

The 2020 MTD 100, which was published this past July, holds some answers.

Approximately 68 dealerships listed on the 2020 MTD 100 carry Goodyear brand tires across slightly more than 5,600 locations. Fifty-four dealerships on the 2020 MTD 100 carry Cooper brand tires across slightly more than 5,300 total locations. 

Goodyear’s Kelly brand has representation at 34 dealerships on the MTD 100. Meanwhile, 42 dealerships on the 2020 MTD 100 carry Dunlop brand products. (Cooper’s Mastercraft, Mickey Thompson and Dick Cepek brands exist outside the 20 “most-mentioned” brands on the 2020 version of the list.)

Here’s a look at where the other brands stand in terms of dealership representation and location availability, courtesy of MTD’s 2021 Facts Issue. (Numbers listed are based on tire dealership’s self-disclosures and additional MTD research.)

Brands Listed in the 2020 MTD 100

2020 ranking

Brand

Dealers/locations

2019 ranking

1

Michelin

80/6,637

1

2

BFGoodrich

75/5,956

3

3

Bridgestone

74/5,399

5

4

Continental

70/6,855

2

5

Firestone

68/4,131

7

5

Goodyear

68/5,646

4

7

General

59/5,453

6

7

Uniroyal

59/3,094

9

7

Yokohama

59/4,788

8

10

Cooper

54/5,323

10

11

Hankook

48/5,599

11

12

Dunlop

42/4,939

12

13

Toyo

36/3,414

16

14

Kelly

34/2,111

14

15

Pirelli

33/4,271

13

16

Falken

31/3,239

17

17

Kumho

28/3,538

15

18

Nexen

23/1,007

18

18

Nitto

23/2,439

19

20

Nokian

14/1,100

20

The MTD 100 lists the largest independent tire store chains in the U.S. based on their total number of outlets. The MTD 100 also drills down into the brands that each dealership sells.

Click here to download a copy of the 2020 MTD 100.

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