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BTS Tells Conference Attendees: 'Be the 1 in 2021'

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BTS Tire & Wheel Distributors' recent conference included training sessions and seminars covering a wide range of topics.

BTS Tire & Wheel Distributors, the wholesale distribution branch of Whiteville, N.C.-based Black’s Tire Service Inc., says more than 700 dealers attended its all-virtual dealer conference, which was held March 4-6.

The conference’s theme was “Be the 1 in 2021.”

“Coming out of a very challenging year in 2020, we decided to put together a training conference for our partner dealers and wholesale customers across the Carolinas and Virginia,” says Rick Benton, who directs BTS Tire & Wheel Distributors.

“During the tough times, we are finding ways to help our dealers in areas where they have concern and need help with. As a part of doing business with BTS Tire & Wheel Distributors, we are partnering with our wholesale dealers and bringing them in if they need any specific training or needs.

“We at BTS Tire & Wheel Distributors always try to maintain our family values and culture with our customers. During the conference, we involved dealers with open forum communication, including best practices. Also a big part of the conference was working together to find ways to retain and train future auto technicians.”

The event also featured seminars covering a wide range of topics, from retail sales training, product knowledge, phone training, new programs, retail and commercial solutions and more. In addition, MTD Editor Mike Manges provided an overview of the U.S. tire industry during the event.

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