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ZC Rubber is 'Eyeing' Possible Plant in Americas Region

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"We will move towards (becoming) a leading global tire company," Ge Guorong, vice president of ZC Rubber, recently told dealers.

Zhongce Rubber Group Co. Ltd. (ZC Rubber) "is eyeing a new overseas plant in America, Europe or the Middle East," Shen Jinrong, chairman of ZC Rubber Group, revealed during its recent, all-online dealer conference. 

The company also is targeting "15% export growth" in 2020, as it continues to ramp up dealer support programs and initiatives, Jinrong told dealers. "Our digital development will empower global distributors and retailers in coming years."

And its Future Factory in Hangzhou, China, is expected to be completed by the middle of the year, he confirmed.

ZC Rubber's Flagship Series product line for the company's Arisun, Westlake, Goodride and Trazano brands was a major topic of discussion during the meeting.

The tires, which debuted in China last year, will be available globally.

"We have been pursuing the strategy of technical innovation and have realized the overall improvement in product quality, production efficiency and quality control since last year."

ZC Rubber Vice President Ge Guorong told dealers that it plans to work closely with distributors and dealers throughout 2021 and beyond.

"We expect to thrive with our distributors and partners to strengthen the channels, retail stores, products and expand market share further. We will move towards (becoming) a leading global tire company."




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