Hankook Tire America Corp. will continue its multi-year partnership with Major League Baseball (MLB.) The deal gives Hankook marketing rights during both MLB All-Star Week and the MLB postseason, through the culmination of the World Series.
"Our partnership with MLB over the last three years has enabled us to successfully reach key audiences and grow our brand in the U.S. market," says Sooil Lee, president and CEO of Hankook Tire.
"Just as MLB evokes excitement and enthusiasm in its fans and players, Hankook Tire seeks to enhance excitement and enthusiasm for driving among Americans. We are thrilled to continue this partnership and connect with MLB fans through the shared lens of passion."
Hankook also will continue its partnership with Los Angeles Dodgers pitcher Clayton Kershaw. Hankook first debuted its ad campaign with Kershaw during the 2020 season, which included two multimedia spots, Perfect Pitch and Long Catch.
"Hankook Tire's MLB partnership is one of the company's many strategies to grow its presence as an industry leader in the U.S. market," say company officials.
"Hankook will utilize MLB marks in marketing activities, giveaways, consumer promotions and events. The company will also engage U.S. consumers through virtual advertisements behind home plate in national broadcasts during the postseason."
