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Keter Tire Plans NeoTerra Expansion Through 2022

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Keter Tire USA is planning an aggressive expansion of its NeoTerra line.

“This is great news for us and a significant step forward.” says CEO Rick Phillips. “The impact of COVID slowed the development plan a bit but we are happy to be back on track and actually looking to make up some ground this year.

“We have been working on a revised plan with our development team and the factory and were able to get everyone on board with the scope and timeframe of the project. We will be adding approximately 10 to 15 new SKUs, every month for the foreseeable near future."

Phillips says the net result will be the addition of about 130 SKUs to the existing line of NeoTerra passenger and light truck tire products, ranging in sizes from 16 inches to 24 inches. The current expansion plan extends through June 2022.

"The first block of 20 new SKUs should be available for order in September," he says.

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