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Dana Corp. Welcomes Victor Reinz Brand Home During AAPEX

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Dana Corp. is the sole distributor of its Victor Reinz gasket portfolio in North America as of Nov. 1, 2016. The company held a “homecoming” for the brand during the 2016 Automotive Aftermarket Product Expo (AAPEX).

“This homecoming is significant for Dana, the Victor Reinz brand, our customers, and the aftermarket community,” said Doug Wolma, vice president and general manager of the Dana Aftermarket Group. “Dana is the true and original manufacturer of Victor Reinz gaskets, and by returning to our role as direct distributor, Dana is perfectly positioned to more closely connect customers and end-users with engineering and technical experts. We are confident that this will result in outstanding products with exceptional customer service and support.”

For the past decade, Victor Reinz gaskets were distributed in North America under an exclusive agreement with Mahle Aftermarket Inc. Dana says it remained actively involved in manufacturing, product development, and technical support throughout this period and handled distribution to all other markets outside of North America without interruption.

“Since the Victor Reinz brand’s origination, Dana has maintained ownership and continuously driven product innovation while manufacturing the product portfolio,” said Wolma. “We have remained stewards of the product line worldwide and maintained a keen awareness of the brand’s reach and opportunities in both North America and abroad.”

The initial rollout of the Victor Reinz product portfolio in North America includes more than 3,300 part numbers. This represents 95% coverage, by sales volume, for the typical warehouse distributor.

At AAPEX (booth 2838) and SEMA (booth 36097), Dana will be featuring its product offerings for the automotive aftermarket including the Victor Reinz portfolio of gaskets and sealing products and Dana’s Spicer brand portfolio of drivetrain components. For more information, visit www.dana.com.

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