Cooper Tire Goes On- and Off-Road at the SEMA Show

Nov. 1, 2016

Cooper Tire and Rubber Co. is showcasing a wide range of its newest and most popular products in booth #43019 at the Specialty Equipment Market Association (SEMA) Show in Las Vegas today through Nov. 4.

* Cooper Zeon RS3-G1 ultra-high performance tire. According to Scott Jamieson, Cooper’s director of product management, “Innovations in the tire’s tread compound and design help it deliver incredible grip, allowing the tire to hold the road at up to 1g in tight corners — a marvel of cutting edge technology for an all-season tire.”

The Cooper Zeon RS3-G1 is currently available in the United States in 37 sizes that fit vehicles ranging from American Muscle to German and Import cars. The tire features a Cooper tread wear protection warranty of up to 50,000 miles.

* Discoverer STT PRO off-road line. Cooper is going off-road at SEMA by showcasing products from its Discoverer STT PRO line, including a new 40 inch tire which provides extra height for clearing obstacles. Introduced in 2015, the Discoverer STT PRO product line tackles tough terrain—from the thickest mud to the rockiest trails -- while maintaining on-road manners, the company reports.

* Discoverer SRX line. With 67% of U.S. households driving an SUV or CUV, Cooper designed the Discoverer SRX to be a popular choice in tires to meet the specific needs of these vehicles.

The Discoverer SRX provides a quiet, comfortable ride, superior handling, long tread life and road surface grip for traction in wet weather conditions and light snow. It carries a 65,000-mile tread wear protection warranty.* Cooper CS5 Touring tire. The Cooper CS5 Touring tire delivers all-season perform  ance through leading technologies for crisp steering response, controlled handling around corners and superior wet handling. The CS5 is available in sizes that fit most modern sedans and SUVs.

Designed with drivers in mind, this tire also allows users to check the condition of their tires’ tread with the Cooper Wear Square visual tread wear indicator. This Cooper innovation wears down to an exclamation point when it’s time for new tires.

The CS5 Touring comes with up to an 80,000 mile limited tread wear warranty and a 45-day road test.

For more information, see www.coopertire.com.

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