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ASA Conference to Key on 'Frictionless' Customer Experience

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"We have been hearing from our dealers that their customers are now looking for a frictionless experience," says ASA General Manager Dave Vogel. "Whether it's requesting a quote, scheduling appointments, purchasing and payments, they want to be able to do everything online."

ASA Automotive Systems will hold its 22nd user conference, "Converge 2021," Sept. 19-22 in Orlando, Fla. The conference will include next-generation product demonstrations, sessions with ASA users, hands-on training, networking with ASA executives and other ASA software users and more.

"ASA's investments in digital tools designed to drive consumers to the dealer operation with modern methods like artificial intelligence-powered messaging platforms, text-to-pay, connecting company (websites) directly with point-of-sale to assist with website inquiries and scheduling services will be highlight's of this year's conference," say company officials.

Dedicated user sessions on GTX for enterprise and mixed mode businesses and payment automation "will also feature big at the conference. ASA will showcase the latest version of TireMaster with a modern, intuitive interface, new technology and crucial user-requested enhancements to help dealers further streamline operations and increase revenue."

"With the pandemic accelerating the shift towards a more digital world, the tire and automotive service industry is no exception," says Dave Vogel, ASA's general manager.

"We have been hearing from our dealers that their customers are now looking for a frictionless experience. Whether it's requesting a quote, scheduling appointments, purchasing and payments, they want to be able to do everything online.

"Analyzing our dealer needs and the new customer behavior, we added a suite of modern tools to help dealers deliver up to their customers' expectations," says Vogel. "We are looking forward to discussing these crucial additions with our dealers to help them enhance their customer experience and increase their return on investment with ASA software."

Click here to register for the event.

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