Nexen has announced a new partnership with top European football club AC Milan that will boost its presence in the Italian market.
“We have teamed up with AC Milan, a fantastic club with excellent players, and look forward to a successful partnership and are excited for the upcoming football season,” says John Bosco Kim, senior vice president of Nexen Tire Europe.
“With this new collaboration, Nexen Tire has brought forward innovative projects, like incorporating our exclusive Nexen POINT customer partnership program into the new marketing and communications packages developed in collaboration with AC Milan”.
Nexen says it expects to extend its brand presence in Italy through this collaboration. The company will be "visible extensively with the combined Nexen Tire and AC Milan logo," say company officials.
