Sumitomo Rubber Industries Ltd. (SRI) says its new Nano Black design will improve the visibility of logos, lettering and patterns on tire sidewalls.
"This newly developed technique involves adding extremely fine ridges to the sidewall surface in order to inhibit the reflection of light, thereby producing a deeper shade of black than conventional hues," say SRI officials.
"With this new technique, we aim to improve the visibility of brand logos, trade names and other markings on tire sidewalls, while at the same time giving our tires a more luxurious overall design aesthetic as part of our ongoing efforts to make more appealing products that customers will be happy to choose."
