Michelin Launches BFGoodrich Trail-Terrain T/A
Michelin North America Inc. has introduced the new BFGoodrich Trail-Terrain T/A tire, "providing an opportunity for explorers year-round." With a total of 46 sizes, 80% of the tire's total portfolio is now available.
“Over the past decade, growth in outdoor recreation has led to significant demand for all-wheel-drive-equipped CUVs, SUVs and trucks,” says Stephen Peters, BFGoodrich brand director.
“Vehicle manufacturers and consumers are demanding vehicles that give them light off-pavement capability while still maintaining fuel economy. The BFGoodrich Trail-Terrain T/A tire fills a void in our current portfolio and is purposely built for these consumers who want on-road-focused performances with light off-pavement adventure capability.”
The BFGoodrich Trail-Terran T/A has been engineered to resist tearing and chipping. Its serrated shoulder design has been optimized for soft-soil traction in light off-pavement situations, "without compromising road noise," according to Michelin officials
The tire also features full-depth sipes "to create plenty of power and grip over the full life of the tire," which has earned 3-Peak Mountain Snowflake certification for optimal severe winter performance.
The BFGoodrich Trail-Terrain T/A comes with a 60,000-mile warranty and a 60-day consumer satisfaction guarantee.