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Trelleborg to Unveil Virtual Reality App for Tires

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Trelleborg Wheel Systems is launching a virtual reality (VR) app featuring its agricultural tires at the International Agricultural and Gardening Machinery Exhibition (EIMA) 2016, Nov. 9 to 13, in Bologna, Italy.

Featuring 360-degree videos developed with leading tractor manufacturer partners Massey Ferguson and CLAAS, the app, which is named ‘V–Reality’, will provide farming professionals a unique visual experience that enables them to see Trelleborg’s agricultural tire solutions in action. New videos will be added frequently. 

Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems, says, “At Trelleborg, we are committed to providing farming professionals with the latest tools, solutions, and services available to them in order to run their farming operations more efficiently and productively. This constant drive for innovation extends to how we communicate too.

"VR has unlimited potential for us to engage with farming professionals across the globe. With devices fast becoming more accessible, the new V-Reality app is on an exciting platform that allows us to showcase the potential of our agricultural tire solutions, but with a unique immersive and dynamic experience. VR experiences include reliving tests from Trelleborg's European Roadshow and getting up close to Trelleborg’s offering of high performance solutions for new generations of tractors such as our TM1060 tire. The app features a variety of thoroughly engaging and boundary-pushing content.”

Users will be able to watch smartphone VR content via Google Cardboard or other compatible headsets in 3D or in 2D with just their handheld device. The app will be available to download on both Google Play and the App Store.

At EIMA, on stand A1, Hall 14, visitors can test the app for use on iOS and Android smartphones using virtual reality headsets.

For more information about Trelleborg’s V-Reality App, visit:

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