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Keter Tire Brings New Celerate Line to U.S. Market

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Keter Tire USA is launching a second line of passenger and light truck tires for the United States market. The new line, Celerate, will be available in eight distinctive tread patterns and will concentrate on high-diameter, high-performance sizes.

Manufactured at Keter's facility in Thailand, the Celerate line will eventually encompass more than 250 SKUs. (It will initially be available in 140 SKUs when production starts during the middle of the first quarter of 2022.)

“It’s really remarkable for us to be able to take this step, at this time” says Rick Phillips, CEO of Keter Tire. 

Keter Tire USA opened its doors in Franklin Tenn., just outside of Nashville, in January 2020.

In April of that year, Keter launched its Neoterra line of passenger, light truck and TBR products - all specifically designed for the U.S. market.

"We are very fortunate in they way our brand has grown and in how our business has taken off. We actually now need a second line to support the demand for our products. Our product development team has worked very diligently in order to make this happen. In fact, we will begin to accept orders as soon as February 2022.”

The complete line is expected to be fully developed by the third quarter of next year.


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