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TIA Seminars to Cover Tech Tips, Micro-Learning and More

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TIA will put on six educational seminars during the 2021 SEMA Show with tips to help commercial and retail tire dealerships.

On Tuesday, Nov. 2, when the 2021 Specialty Equipment Market Association (SEMA) Show and Global Tire Expo open at the Las Vegas Convention Center, The Tire Industry Association (TIA)  will stage the first of two days of educational sessions. 

Those sessions will be held in classrooms on the lower level of the Las Vegas Convention Center’s South Hall:

10 a.m. to 11 a.m.: Automotive at 10: Top 10 Tips for Technicians. The TIA training team will highlight the top 10 things every tire technician should know. Topics will include torque and clamping force, vehicle lifting, plus-sizing, safety, demounting, mounting and other key aspects of tire service. 

10 a.m. to 11 a.m.: Truck Tires at 10: Road Service Safety. A panel of tire service, health and safety professionals will cover all angles of emergency road service safety, including driver education. 

2 p.m. to 3:30 p.m.: Tires at Two: Successful Tire Dealers Share Their Secrets. Tire dealers will talk about what has made them successful. 

Sessions to be held on Wednesday, Nov. 3, will include: 

10 a.m. to 11 a.m.: Automotive at 10: Preventing Ride Complaints. Noise, vibration and harshness concerns no longer have to require trial and error fixes as technology, tools and best practices can help. Balancing experts from Hennessy Industries Inc. and Hunter Engineering Co. will join TIA’s training team to provide tips on how to diagnose, repair and avoid comebacks altogether. 

10 a.m. to 11 a.m.: Truck Tires at 10: Impact Wrench Technology. For decades, the one-inch pneumatic impact wrench has been the problem-solver in commercial tire dealerships, but now smaller, lighter-weight and cordless tools are changing things. TIA’s trainers will take on the debate of old versus new tools during this session. 

2 p.m. to 3 p.m.: Management at Two: Training Technicians and Service Advisors with Micro- Learning and Artificial Intelligence. The next generation of automotive talent relies on connected devices now more than ever. Aftermarket education experts will cover how to train employees efficiently, and also create development requirements. 

TIA also will hold a press conference inside its SEMA Show booth (No. 40066) on Nov. 2, starting at 11:10 a.m. 

Outside of TIA activities, SEMA will host its own catalog of 100-plus seminars and educational sessions over the next several days.

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