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Audi Picks Bridgestone for Q4 e-tron Electric SUV

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The Audi Q4 e-tron will run on ultra-low rolling resistance tires from Bridgestone.

Bridgestone Americas Inc. will supply custom-engineered, ultra-low rolling resistance tires for Audi's first, full-electric SUV, the Q4 e-tron.

The tires contain Bridgestone's ENLITEN Technology, which the company says reduces rolling resistance by up to 30% and cuts weight by up to 20%.

"The bespoke summer tires offer impressive rolling resistance performance and make no compromises when it comes to on-road stability, which is crucial for the heavy load on a rear traction vehicle," say Bridgestone officials.

"Bridgestone sees electric mobility as a huge opportunity to reduce (carbon dioxide) emissions and make mobility more environmentally sustainable and is proud to be collaborating with Audi in helping to accelerate the electric future."

The Audi Q4 e-tron - equipped with custom Bridgestone Turanza ECO summer and Blizzak LM005 winter tires - is available now in the U.S. market.

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