Are you doing all that you can to optimize your dealership's Google presence? Here are some real-world tips you can implement immediately, courtesy of digital marketing expert Dan MacDonald.
After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.
Mike Manges is Modern Tire Dealer’s editor. A 20-year-plus tire industry veteran, he is a three-time International Automotive Media Association award winner and holds a Gold Award from the Association of Automotive Publication Editors. Mike has traveled the world in pursuit of stories that will help independent tire dealers move their businesses forward. Before rejoining MTD in September 2019, he held corporate communications positions at two Fortune 500 companies, and served as MTD’s senior editor from 2000 to 2010.