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TIA, GfK to Stage Webinar on March 22

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The Tire Industry Association (TIA) and market research firm GfK US will offer a free webinar March 22 that will discuss the latest methods for identifying the most profitable vehicles in a dealer's point-of-sale system.  

Titled “Attracting High-Value Tire Service Customers: A Fresh Approach,” the webinar will take place on Tuesday, March 22, at 2 p.m. EDT.

Other topics covered will include how to attract high-value customers, moving from mass marketing to more targeted marketing and more.

“TIA is pleased to join GfK on this timely and important webinar addressing ways to assist tire dealers in using their own point-of-sale data to identify and attract more profitable tire service opportunities to their dealerships,” says TIA CEO Dick Gust.

Click here to register.

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