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Epicor Launches App for Automotive Software

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Epicor Software Corp. customers can now access the company's Epicor Service CRM via a mobile app.

The Epicor Service CRM app will allow owners and managers to use mobile devices to access the features available in the customer relationship management tool. More than 1,500 general repair shops, tire dealers and other automotive service businesses use Epicor's software in the U.S. and Canada.

Users must have an active subscription to the company's CRM to use the app. They'll be able to connect with customers, manage shop calendars, create and confirm service appointments and monitor key metrics on a real-time basis via a mobile device.

The app also includes the ability to add, through a subscription upcharge, comprehensive Mtexting functionality as well as a new Mtexting Broadcast feature, which enables users to create and launch broadcast text blasts to promote special offers and new service offerings, as well as other messages.

The app’s Mtexting module also enables users to create and deploy custom messages for common interactions such as notifying a customer that their vehicle is ready, sharing a service estimate, thanking customers for their business, and more. Notifications of incoming messages and customer appointment requests are listed in real-time on the user’s home screen.

“Epicor continues to invest in and deliver innovations that enable Service CRM users to unlock powerful insights and delight their customers. This in turn increases bay traffic and higher ARO,” says Tim Hardin, senior vice president and general manager of Epicor for Automotive. “These tools help shops save time while meeting the increasingly on-demand, digital preferences of today’s consumers. The bottom-line benefits of a strong CRM platform are faster, more profitable growth and increased business value.”

Find the app by searching for “Epicor Service CRM” in the App Store or on Google Play.

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