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Podcast: How to Help Customers Overcome Sticker Shock

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“I’m hearing more and more calls where customers who normally would have committed are shopping around for a lower price," says Townsend

| Photo Credit: Lexi Majoros

Are your customers suffering from sticker shock? You're not alone. Retail tire sales and leadership coach Mike Townsend tells you how to overcome price-related objections in this episode of The Modern Tire Dealer Show.



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