Hankook Adds SUV Tire to Laufenn Line

Sept. 7, 2022

Hankook Tire America Corp. has added a new SUV tire to its Laufenn brand portfolio. The Laufenn X FIT HP is available in 28 sizes fitting wheels ranging from 16 inches to 22 inches in diameter.

The Laufenn X FIT HP targets SUVs and CUVs and "incorporates innovative tread and compound technologies to provide drivers with a well-rounded, affordable and thoughtfully constructed product," say Hankook officials.

The tire features an "optimized stiffness distribution and a wide square tread profile" for noise minimization.

"Additional enhancements include the tire's tread pattern, which features four circumferential grooves with complementary lateral and multi-layer patterns. These design elements enable the X FIT HP to excel in water evacuation, maintain stability in wet conditions and prevent potential surface hazards such as hydroplaning."

"This latest addition to our Laufenn FIT product line offers SUV and CUV owners an exciting option to enrich their driving experience," says Rob Williams, senior vice president, North American sales, Hankook.

"The Laufenn brand fulfills the consumer desire for a product that focuses on quality, yet delivers a tailormade feel for a great value. Our X FIT HP tire is a perfect example of that."

Latest in Retail

Pirelli & Cie SpA
J.D. Power 2024 U.S. Original Equipment Tire Customer Satisfaction Study