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On the Rise: Renan Ludscher

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Renan Ludscher 

Database manager | ATEQ TPMS Tools | Age: 32


What was your first job in the industry?     

Technical support for ATEQ TPMS. 

What attracted you to the industry?             

The evolving technology and rapid changes. I was looking for a career that was on the forefront of technology development, and the automotive aftermarket and ATEQ TPMS provided that. 

What’s the biggest challenge you have faced in your career?    

Understanding the differences in how every company looks at data in the aftermarket. 

Who has had the biggest influence on your career?         

W. Rippetoe, formerly of Schrader (Sensata) and now with Sensoteq, had a big impact on my career. Rippetoe was always available for questions, and willing to provide guidance allowing my career to grow. 

What’s your biggest accomplishment in the industry?    

Creation of an all-inclusive North American TPMS database for sensor, relearns and other make-model-year specific information. This allowed for strong relationships with the sensor manufacturers, both in original equipment) and the aftermarket.

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