Nexen Tire America Inc. is working to increase brand awareness with consumers in the U.S., and sees its new partnership with the Chicago Blackhawks as a step in that effort.
Beginning with the 2022–23 season, Nexen will be featured on a variety of marketing assets such as dasher boards around the rink for Blackhawks home games at the United Center, as well as billboards and signage at Fifth Third Arena, the Chicago Blackhawks' community ice rink.
“We are thrilled at the opportunity to expand our local market presence through a partnership with the Chicago Blackhawks,” says Brian Yoonseok Han, CEO of Nexen Tire America Inc. “Like the Blackhawks, we are very proud of our history and what our brand brings to their organization. We both strive for excellence in everything we do, and Nexen Tire stands ready to share its story with this incredible fanbase throughout the season.”
Founded in 1926, the Blackhawks are one of the "Original Six" National Hockey League franchises and have won six Stanley Cup championships. The 2022-23 season includes 82 regular season home games.
“With both their global roots and significant Midwest presence, Nexen Tire is a highly-valued addition to the Blackhawks portfolio of partners,” says Jamie Spencer, Chicago Blackhawks executive vice president of revenue. “We’re thrilled to have Nexen Tire be part of every Chicago Blackhawks home game, and our loyal fanbase will come to know them as a brand that shares in our commitment to maintaining a high standard of excellence.”
The partnership is the latest addition to Nexen's global sports-marketing partnership portfolio, which now includes the Chicago Blackhawks as well as the Anaheim Ducks, Manchester City, U.S. Formula DRIFT, AC Milan and Frankfurt Eintracht.
