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Toyo Expands Open Country Light Truck Tire Line

New Tire Will Be Available in 47 Sizes

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Todd Bergeson, senior manager, product planning and technical services for Toyo Tire U.S.A. Corp., said the company’s development team spent “extensive time with off-road enthusiast clubs across the country” coming up with the new tire’s performance parameters.

| Photo Credit: MTD

Toyo Tire U.S.A. Corp. unveiled the latest addition to its Open Country light truck tire line, the Open Country R/T Trail, at a media ride-and-drive event in Big Bear, Calif., in October, just prior to the company’s Trailpass Experience consumer event.

Todd Bergeson, senior manager, product planning and technical services for Toyo, told attendees the new Open Country R/T Trail is not a replacement for an existing product, but a new product slotted between the Toyo Open Country R/T and the Toyo Open Country A/T III.

The tire is specifically designed for light truck and SUV owners who want higher levels of off-road performance, but also are looking for a tire that is quiet and capable, according to Bergeson.

Initially, the tire will be available in 29 sizes, starting this month. Most of the sizes are going to be produced at the company’s White, Ga., production facility.

The new tire is the second Toyo product developed at the company’s research and development facility in White, Ga. (The Open Country A/T III was the first tire Toyo developed in the U.S.)

Bergeson said the company’s development team spent “extensive time with off-road enthusiast clubs across the country” coming up with the new tire’s performance parameters.

Referring to the tire as a “hybrid” between an all-terrain and mud-terrain, he said it will eventually be available in 47 sizes, fitting wheels ranging from 16-inches to 24-inches in diameter - in load ranges C, D, E and F and speed ratings from Q to T- and up to a 38-inch overall diameter.

The tire is available in LT, P-metric, Euro-metric and flotation sizes.

The Open Country R/T Trail performs “with better off-road grip than a traditional all-terrain tire - most evident in sand, mud and deep snow,” said Bergeson. He added that the tire does not bear the 3-Peak Mountain Snowflake (3PMS) designation.

However, its tread pattern is designed for optimized on- and off-road durability, traction and stability, delivering optimal grip and performance in both wet and dry conditions.

The Open Country R/T Trail features staggered scalloped shoulder blocks and extra-thick sidewall lugs that dig into soft terrain and uneven surfaces. Additional features contributing to its durability and off-road capabilities include wide circumferential grooves, lateral zig-zag grooves, stone ejectors, four-way tapered notches and a rim protector, according to Toyo officials.

Bergeson pointed out that the tire’s heavy-gauge sidewall is designed to help protect it from cuts, impacts and punctures and reduce damage to wheels.

Within the different Open Country product offerings ranging from “rugged to refined”, Toyo places the Open Country R/T Trail in third place, toward the rugged side.

Toyo believes the purchasing mindset of the typical customer for the tire is “I’m more of an all-terrain customer, but I want something a little more extreme. I don’t need 3PMS, but expect great on-road performance.”

The Open Country R/T Trail is backed with a 45,000-mile treadwear warranty and the Toyo Tires No Regrets 45-Day/500-Mile Trial Offer.

“We want to be known as a true enthusiast brand,” said Tim Chaney, vice president of marketing for Toyo. “We are trying to expand and engage with off-roaders.”

Chaney added that the company is using the slogan of “Any vehicle, every terrain” in the outdoor enthusiast marketing campaign for its Open Country tire lineup. This falls under the company’s broader slogan of “We make tires people love.”

Chaney pointed out several other marketing initiatives that are underway at Toyo.

He said Toyo has the longest running sponsorship of Ultimate Fighting Championship events that appear on ESPN and will continue that sponsorship, using the slogan, “Tough people love tough tires.”

In addition, the company has signed a partnership with Ken Block, who is producing some Audi EV videos.

The company also hosts its Trailpass Experience event, which is a gathering of the outdoor, off-road and overlanding community.

And Toyo employs an active social media presence on Instagram and YouTube. Chaney said Toyo is the number one-ranked tire brand on both of those channels, with 3.7 million total fans/followers

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Toyo Expands Open Country Light Truck Tire Line

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