ATD Helps Monro Gear Up For Winter
In preparation for the winter tire selling season, Monro Inc. is "working closely" with its biggest tire supplier, American Tire Distributors Inc. (ATD), to boost in-stock levels at its stores.
"This strategic partnership has led to an expanded snow tire offering with Nexen Tires and Nokian Tyres, a more established regional inventory for entry opening price point and all-terrain tires and an upgraded inventory system to allow for daily review and replenishment," say Monro officials.
They add that Monro also has launched "a robust promotional offering to drive customer traffic across all stores during the winter season, including rebates on six tire brands, a free lifetime tire installation package, discounts on wheel alignments and multi-level brake service packages.
"The focus on tire sales and related services is a strategic initiative for Monro, with opportunities to expand customer offerings in the new year."
ATD acquired Monro's wholesale business this past summer.
As part of the agreement, Monro says it will buy at least 90% of its tires from ATD.