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ATD Adds Jim Horne as Ambassador for Hercules Brand

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American Tire Distributors Inc.’s (ATD) Hercules brand has announced off-road racer, Jim Horne, owner and operator of High Desert 4 Wheel Drive in Moab, Utah, joined the team as an ambassador to represent the brand at racing events and competitions.  

Horne will make his racing debut with Hercules Tires and kick off his racing season in the Desert Challenge at the King of the Hammers on Feb. 4 and 5 in Johnson Valley, Calif. Horne will be racing on Hercules’ Terra Trac M/T. 

Jim is an experienced and decorated off-road racer, and his expertise makes him the perfect addition to our team,” says Josh Simpson, president, Hercules 

Being able to have Jim race on tires consumers have the opportunity to purchase for their own vehicles will be a true testament to our mantra – Ride on Our Strength. 

RecentlyHorne won the Laughlin Desert Classic 2022, an off-road racing event held annually in Laughlin, Nev 

“I’m proud to be part of the Team Hercules family,” says Horne.  

The company produces high-quality off-road tires that will help me compete at the highest level in my upcoming racesI’m honored to work with a company that has the drive, goals and foresight to succeed.” 

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