Mahle Gives Its Gasket Line a New Name
Mahle Aftermarket Inc. is renaming its gasket line. The transition to the name Mahle Original will begin in the second half of 2016 and be complete by March 2017.
“The only thing that will be changing is the outside package – our gaskets will now be in a Mahle Original branded box,” says Jon Douglas, general manager, Mahle Aftermarket North America.
The company says the new name reflects the OE form, fit and function that is designed into the parts.
The Mahle Original gasket line will offer the best coverage in the aftermarket across all domestic, Asian and European vehicles, according to the company. Mahle Aftermarket also offers 1,300 gasket part numbers that are exclusive to the aftermarket.
Mahle says its comprehensive marketing support includes a complete range of product flyers technical service bulletins, and print advertising. An eLearning online training module is available for technician education.
Mahle previously marketed its gasket line under the Victor Reinz brand through a license agreement with Dana Limited.
For more information about Mahle Aftermarket and its brands, visit www.mahle-aftermarket.com or contact a local sales representative.