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Kenda May Have Sports Marketing Down to a Science

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Kenda May Have Sports Marketing Down to a Science

The Cleveland Cavaliers have won the National Basketball Association Championship, and Kenda USA gets to reap the benefits.

Kenda was a sponsor of the Cavaliers all season. But it is not the first time the Reynoldsburg, Ohio-based tire company struck sponsorship gold.

Modern Tire Dealer Editor Bob Ulrich points out how Kenda executives actually may be clairvoyant in his latest blog, "Kenda Does It Again, This Time with the Cleveland Cavaliers!" Along the way, he also not-so-subtly reveals his passionate allegiance to pro sports in Northeast Ohio. Was he shedding a tear when he wrote the blog about the world champion Cleveland Cavaliers? No one will ever know.

Is Kenda's amazing track record the result of hard work, scientific research, luck or the supernatural? Do you want Kenda President Jimmy Yang to place bets for you in Las Vegas during the 2016 Specialty Equipment Market Association Show in November?

Is sports marketing an important part of your business?

Read the blog, then let us know what you think -- even if you are a Golden State Warriors' fan -- by leaving a comment!

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