Retail Service Suppliers

Monroe Shockmobiles Are on the Road for Summer

Order Reprints

The Monroe Shockmobiles are visiting races, community events, Monroe customer locations, and more across North America during a nearly 10,000-mile 2016 summer tour.

Tenneco Inc. is using the Monroe Shockmobiles to help celebrate the Monroe brand’s 100th anniversary while emphasizing the critical “Everything gets old. Even your shocks” inspection message at consumer tour stops throughout the United States and Canada. Both Shockmobile vehicles feature 100th anniversary graphics, “Made for the Road Ahead” message, and “#InspectYourShocks” and “#Shockmobile” hashtags.

“The two Monroe Shockmobiles are a critical part of the ‘Everything gets old’ campaign as well as our 100th anniversary campaign, ‘Made for the Road Ahead,’” says Denise Hanefeld, manager of marketing communications for the Monroe brand. “Thousands and thousands of consumers see this impactful reminder through these summer tours. The Shockmobiles give us a powerful, direct link to vehicle owners who need to be reminded to inspect their ride control components for wear as this could directly impact safe vehicle steering, stopping and stability.”

Because these ride control components are “hidden” beneath a standard vehicle, the Shockmobiles feature an eye-catching, 25-foot-long, 10-foot-high, translucent Monroe OESpectrum shock absorber that helps remind consumers about the importance of inspecting shocks and struts at 50,000 miles/80,000 kilometers.

The company says even though ride control products aren’t as visible as many everyday consumer items, they play a crucial role in protecting drivers and passengers by helping to provide safe steering, stopping and stability.

One Monroe Shockmobile will travel the Northeast of the United States and Eastern Canada, including stops in Pittsburgh; Virginia Beach, Va.; New York City; Halifax, Nova Scotia; Ottawa, Ontario; Toronto, Ontario, and others.  The second Monroe Shockmobile will have stops including Little Rock, Ark.; Fort Worth, Texas; Dallas, Texas; Houston, Texas; Tucson, Ariz.; Phoenix, Ariz.; San Diego; Los Angeles; San Francisco, and others.

Fans can post pictures of the Shockmobiles to the Monroe Facebook page, or Twitter or Instagram accounts and tagging Monroe. Facebook.com/MonroeShocks, Twitter.com/MonroeShocks or Instagram.com/MonroeShocks.

To learn more about Monroe products, visit www.Monroe.com.

Related Articles

A Young, 'On the Rise' Tire Dealer Shatters Stereotypes

‘We’re in the Long Game:’ Tire Dealer of the Year Chip Wood Leads Tire Discounters Into the Future

Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

You must login or register in order to post a comment.