Michelin focuses on Cross Terrain SUV and Pilot Sport A/S tires with ads

Order Reprints

Michelin North America Inc.'s latest round of TV and print ads for the tires push the products' reliability and performance under different conditions.

Spots, which prominently feature the Michelin Man, will air on prime time network and cable channels.

Related Articles

A Young, 'On the Rise' Tire Dealer Shatters Stereotypes

Mergers, E-commerce and More: Chip Wood’s Take on Five Hot Topics

Sales Makers or Order Takers? How to Determine 'Who’s Who' on Your Team

You must login or register in order to post a comment.