The corporate magazine for Hankook Tire Co. Ltd., ‘MiU,’ was named the grand winner for the magazines-design category at the Mercury Excellence Awards 2015/2016.
Hankook won the gold award in the category a year ago.
MiU has been acclaimed for its creativeness and effectiveness as a communication channel to its customers in design and contents since it was first published in 2013. It delivers topics on motorsports, tech-toy, architecture, and fashion-items under the special themes and the cover page for each season. In particular, this season introduced five of the global racing teams including Martini, Gulf, Scuderia Ferrari, Lotus and Hankook Tire with each team’s symbolic colors on the cover page. This season also covers Hankook Tire’s motorsports history that also includes the introduction on 24H series.
The Mercury Excellence Award is one of the world’s top 3 awards, founded in 1987 with the principal purpose of advancing the art and sciences of communications in an international arena. Along with ASTRID and ARC awards, Mercury Excellence Award is called the ‘Oscar Award’ in public relations.
Seung-Hwa Suh, vice chairman and CEO of Hankook said, “It is a great privilege to receive a Grand Winner at the world’s best communication awards. As MiU represents Hankook Tire’s design philosophy and commitment to enhance interaction with customers, Hankook Tire will continue to do best to be a top-tier brand boosting brand privilege in the global automotive industry”.
The awards are hosted by MerComm in New York City. The contest included 650 entries from 23 countries.
