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Bridgestone Introduces Firestone Champion Tire for Cars and Minivans

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Bridgestone Introduces Firestone Champion Tire for Cars and Minivans

Bridgestone Americas Inc. has released the Firestone Champion with Fuel Fighter Technology all-season tire with a 70,000-mile limited tread wear warranty for cars and minivans. The Firestone Champion tire will replace the Firestone Affinity and Precision touring tires.

Bridgestone says the Firestone Champion tire is engineered with fuel-efficient technology that gives drivers more miles per fill-up. The Champion tire from Firestone provides dependable, all season performance in dry, wet and winter driving conditions, according to the company.

Backed by the company’s 30-Day Buy & Try Guarantee, the Firestone Champion tire now is available in the United States and Canada, in 48 sizes, 14-inch to 18-inch rim diameters.

The company says the Firestone Champion is engineered with a 30% improvement in rolling resistance over the Firestone Affinity and Firestone Precision tires. Rolling resistance is friction or the force resisting a tire as it rolls across the road surface. When rolling resistance is reduced, the tire rolls more easily, improving fuel economy.

“The Firestone Champion with Fuel Fighter Technology is dependable and backed by the best treadwear warranty available from Firestone,” says Philip Dobbs, chief marketing officer, Bridgestone Americas Tire Operations LLC. “Complemented by its fuel fighting technology, the Firestone Champion tire is a great choice for drivers who are on the go and expect their tires to go the extra mile, too.”

The company says the Firestone brand’s first Champion passenger tire was launched in the 1930s, and the Deluxe Champion name adorned Firestone race tires during the 1940s and 1950s.

The reintroduction of the Champion name for Firestone passenger tires coincides with another important milestone on the 115-year old brand’s journey. Firestone is the Official Tire of the Indianapolis 500 Mile Race. The 100th running of "The Greatest Spectacle in Racing" is set for May 29. Firestone earned its first Indy 500 victory at the inaugural running in 1911.

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