Yokohama Tire Corp. and the Los Angeles Angels are teammates again in 2016, marking the seventh consecutive season in which Yokohama is a sponsor of the team.
“Our long-standing marketing partnership with the Angels and their fans has been great,” says Alan Holtschneider, director of marketing for Yokohama. “We can’t wait to see what perennial MVP candidate Mike Trout and the team do this year in the American League West division.”
Yokohama’s sponsorship includes its corporate logo in the highly visible position of left centerfield. Holtschneider says the team sponsorship and branding continue to build awareness for Yokohama products among Angels fans.
In addition to the Angels, Yokohama’s 2016 sports sponsorship roster includes the English Premier League Champions Chelsea FC, the Yokohama Tire LPGA Classic and the National Hockey League’s Boston Bruins.
For more information on Yokohama, visit www.yokohamatire.com.
